Double-Up

Double-Up was a classic electro-mechanical pinball machine produced by D. Gottlieb & Co. during the golden age of electro-mechanical pinball in the early 1970s. The machine exemplified the era's focus on pure mechanical gameplay and skill-based scoring mechanics, characteristic of Gottlieb's design philosophy during this period.

The game featured a traditional fan layout with pop bumpers, drop targets, and scoring lanes typical of the early 1970s era. The 'Double-Up' name likely referred to score multiplication features, a popular mechanical innovation of the time that allowed players to multiply their points by hitting specific target combinations. This scoring mechanism helped bridge the gap between simpler games of the 1960s and the more complex scoring systems that would emerge later in the decade.

While not one of Gottlieb's most famous titles, Double-Up represented an important transition period in pinball history, when manufacturers were pushing the boundaries of what was possible with purely electro-mechanical systems. The game would have competed in an era when pinball was still a dominant form of coin-operated entertainment, just before the video game revolution of the mid-1970s would begin to transform the arcade landscape.