Lulu
Lulu Preview Image
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Support Our WorkLulu, released by D. Gottlieb & Co. in 1970, represents a classic example of early 1970s electro-mechanical pinball design. The machine emerged during a pivotal period when pinball was evolving from simpler designs toward more complex gameplay mechanisms, though still firmly rooted in the electro-mechanical era.
The machine featured traditional standup targets, pop bumpers, and a playfield layout typical of its era. Its artwork and theme were designed to appeal to a broad audience, utilizing a feminine character theme which was relatively common for pinball machines of this period. The scoring system employed the standard mechanical reels of the era, with chimes and bells providing audio feedback.
While not necessarily a groundbreaking title in Gottlieb's lineup, Lulu represented the solid engineering and reliability that made Gottlieb one of the leading manufacturers of the electro-mechanical era. The machine would have been a common sight in arcades, bars, and other entertainment venues of the early 1970s, contributing to the broader pinball culture of the decade.