Seven Up

Seven Up, released by D. Gottlieb & Co. in 1957, emerged during the golden age of electro-mechanical pinball machines when the beverage industry's influence on popular culture was reaching new heights. The machine cleverly capitalized on the popularity of the 7 Up soft drink brand, though it was not officially licensed merchandise.

The machine featured classic 1950s pinball design elements with a playfield focused on hitting specific targets to achieve different scoring combinations. Like many games of this era, it utilized the reliable electro-mechanical technology with relay-based scoring and chime units that created the distinctive sounds players came to associate with vintage pinball. The backglass artwork likely featured bold, colorful graphics typical of the period, incorporating numerical-themed imagery around the 'seven' concept.

Seven Up represents an important period in pinball history when manufacturers were increasingly drawing inspiration from popular culture and consumer brands to create themed machines that would attract players. While not as well-documented as some other machines of its era, it serves as an example of how pinball makers in the 1950s were expanding beyond generic themes to create more marketable and relatable games.

While production numbers are not definitively known, machines from this era typically saw production runs of several thousand units. Today, Seven Up is considered a collectible piece that represents the classic electro-mechanical era of pinball manufacturing.