Machine Description

The Incredible Hulk pinball machine, released by Data East in 1990, represented one of the earliest Marvel Comics character adaptations in pinball form. The timing of its release coincided with the continued popularity of the Hulk character from both comics and the successful late-1970s television series starring Bill Bixby and Lou Ferrigno, which remained popular in syndication throughout the 1980s.

The machine featured vibrant artwork depicting the Hulk in his classic comic book style, with rich greens and purples dominating the playfield and cabinet art. The gameplay incorporated several innovative features for its time, including multiple ramps, a 'gamma ray' spinner, and various target banks representing the Hulk's adversaries. The playfield design emphasized power and strength themes, with players able to trigger 'rage modes' that increased scoring possibilities.

One of the machine's most distinctive features was its sound package, which included digitized voice clips and character-appropriate sound effects that helped immerse players in the Hulk universe. The game included multiple multiball modes and featured a unique 'transformation' mechanism where players could trigger Bruce Banner's change into the Hulk through specific shot combinations.

Data East manufactured approximately 4,200 units of The Incredible Hulk, making it a moderately successful release for its era. Today, the machine is considered a notable piece of both pinball and Marvel merchandising history, particularly appreciated for its representation of the character during a transitional period in both comic book and pinball machine design. Collectors value it not only for its gameplay but also as one of the earlier licensed comic book character pinball machines.