World Fair
World Fair Preview Image
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Support Our WorkThe 'World Fair' pinball machine, released by D. Gottlieb & Co. in 1964, was directly inspired by and coincided with the 1964-1965 New York World's Fair, one of the most significant cultural events of the 1960s. This timing wasn't coincidental, as the pinball industry often created themed machines around major current events and cultural phenomena.
The machine likely featured artwork and playfield elements celebrating the optimistic futurism and international unity themes of the World's Fair, including possible references to iconic Fair structures like the Unisphere and various national pavilions. As an electro-mechanical pinball machine of its era, it would have utilized relay-based scoring, chimes for sound effects, and featured the crisp, distinctive artwork style characteristic of 1960s Gottlieb games.
While specific production numbers aren't well documented, the machine would have been manufactured during a golden age of pinball when these games were fixtures in arcades, bowling alleys, and other entertainment venues across America. The World's Fair theme would have resonated strongly with players during the Fair's two-year run, as the actual event attracted over 51 million visitors and captured the public's imagination with its visions of tomorrow.
As a historical artifact, the World Fair pinball machine represents a unique intersection of amusement technology and cultural history, preserving a snapshot of mid-1960s optimism about technology and international cooperation. The theme choice demonstrates how pinball manufacturers of the era sought to capitalize on current events and public interest to create engaging entertainment experiences.